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Week 3 E-Learning materials
WEEK 3: What is Strategy?
(1) Watch the video on the following link.
(2) Prepare two paragraphs (include in-text citations wherever necessary and the full references at the back)
Week 4 E-Learning materials
WEEK 4: Business Model Innovation
(1) Watch the video on the following link.
(2) Prepare two paragraphs (include in-text citations wherever necessary and the full references at the back)
Week 5 E-Learning materials
WEEK 5: Pankaj Ghemawat: CAGE framework to evaluate international trade opportunities
(1) Watch the video on the following link.
(2) Prepare two paragraphs (include in-text citations wherever necessary and the full references at the back)
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Globalization which is one of the leading concepts in the modern world has lead to an increase in competition amongst the organization and businesses. The increase in technology, development, and interconnection of various international markets has led to the various challenges and competition in the market. To maintain and establish a thriving business requires a sense of recognizing when the business or organization requires a fundamental change (Miloloža, 2015). For gaining competitive advantage in the market from other competitors, evaluation and analysis of opportunities, demands, differences, and innovation is very important. The business model innovation and the CAGE framework are the fundamental tools that can be utilized by the organizations for developing their business in the local, as well as the global market.
Business model innovation can be described as the development of unique, new, and distinct concepts that support the financial viability of the organization involving its mission and various processes for an accomplishment of the developed concepts. Business model innovation offers a new way of thinking about gaining competitive advantage in the challenging emerging environment (Andries and Debackere, 2013).
Innovation is the key factor for gaining competitive advantage in the market and not necessarily include new technologies or novel ideas. It includes learning outcomes from analyzing others in the market, reinventing business technology. However, for successful development of the business, it is important that there should be the implementation of only one business model innovation at a time, effective communication should be established for discussing the business model and its importance, it needs times to grow, and hence, one should not overemphasize the key performance indicator, and top management commitment is very important for the success of business innovation model. The revolutionization of the business can be achieved by initiation, ideation, integration, and implementation, which means analyzing the business model, applying the different innovation patterns, evaluating the inconsistencies, and implementing the model by analyzing the positive and negative outcomes (YouTube, 2013).