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Case Study
Background
Colin Coif and Pamela Perm are the owners and operators of a hairdressing business Stylish specializing in 'high end' quality hairdressing services. Currently they operate two salons in inner Melbourne, one in Carlton and the other in South Melbourne. As a way of expanding their business, the owners are considering opening a new salon in the Prahran area.
Your task
Prepare a business report for the owners investigating:
Your report should include an analysis of both the Mega and Task environments (see Bartol et al. 2008). You will also need to undertake additional research using a variety of sources (e.g. Hairdressing industry reports, relevant government regulations and local census data, the Yellow Pages etc.).
The report should be approximately 2,500 words in length, excluding the Executive Summary and List of references
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Stylish is a hairdressing business that currently owns and operates two hairdressing salons in inner Melbourne. The study investigated whether the opening of an additional salon in the Prahran area is a viable option for the business. The study consisted of an analysis of both the Mega and Task environments, and was based on information collected from a variety of sources: industry research reports, local government reports, and census data. The conclusion drawn from the analysis is that in the present environment the company would benefit from an expansion of its outlets. A number of recommendations are made concerning the establishing of the new proposed operation, including the need to focus on high quality as opposed to low cost services, and to target the younger, male customer base.
Stylish is a hairdressing business that currently owns and operates two hairdressing salons in inner Melbourne: Carlton and South Melbourne. The owners of the business (hereon the client) are interested in expanding their operations, and have identified the Prahran area as a possible location for the establishing of a third salon.
The purpose of this report is to provide preliminary information to the client about: i) the overall viability of establishing a salon in the Prahran area; and ii) key management and marketing issues that need to be considered in ensuring the success and profitability of any proposed new outlet. Note that the study considers the viability of the business in broad management and marketing terms only; it does not provide a comprehensive financial analysis of the proposed expansion.
