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Q1. A short report of a software package – Sales & Marketing Application (Marketing Automation Platform)
Q2. Model the New Health Clinic the current daily process for getting patients through for out-patient treatment.
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Q1. A short report of a software package – Sales & Marketing Application (Marketing Automation Platform)
Marketing Automation Platform is considered for this report on sales and marketing application. The vendor chosen is one of the major players in the industry, Act-On. (Fletcher & Daigler, 2015) (Nicastro, 2014)
Vendor Name: Act-On
Product Name: The Act-On Platform
Company Background
Product Details
The act-on platform is segmented into three sub-sections as Inbound-SEO, social media, website prospecting, forms and landing pages; Outbound- Email, event and webinars; and Automation- lead nurturing and scoring, list management and A/B testing. Other offerings include reports and analytics – campaign reports, website visitor tracking and funnel reports, data studio- marketing campaign performance measurements; and CRM integration- data integration and sales view. (Heimbach et al., 2013)
