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Q1 Read page 4 of the Lab/Tutorial Questions document (under the Assessment>Lab/Tutorial Questions & Material section on Blackboard)
– Case Study: OfficeWorks. Also visit the Officeworks web pages at:
(http://www.officeworks.com.au/) and (https://suppliers.officeworks.com.au/)
I suggest you move around the sites and read not just the home page to help you in your answer – also consider what you know about Officeworks from your own experiences and what you hear/have heard/seen/read about it.
Question: How does (or can) Officeworks use information systems in its competitive strategy in the five value chain activities described in question 3 during the lecture (i.e. Inbound logistics, Operations, Outbound logistics, Service and support, Sales and marketing) (10 marks)
(I would not expect the answer to Q1 {excluding references if any and the question} to be more than one and a half A4 pages long using 1.15 spacing and size 11 font)
Case Study: for above question.
Officeworks (http://www.officeworks.com.au/) (https://suppliers.officeworks.com.au/)Officeworks is part of the Wesfarmers group 'Home Improvement and Office Supplies
Division' and is the leading supplier of office products and solutions for home, business and education needs in the office
supply industry in Australia. Competitors are Corporate Express/Staples, OfficeMax, Office National, Big W, and to some extent online players like Amazon. Officeworks offers sales online, face-to-face via its 150 plus retail stores and by phone. It has a price matching policy andcarries the slogan 'Big Ideas. Lowest Prices'. Office works employs a broad range of technology in its
operations, among which are PayPal Here (a partnership between Officeworks and
PayPal Australia) that allows small businesses to accept 'payment on the go' and 3D printing for customers (at its 3D Experience Centre in Melbourne).
Q3. Explain the nature of the five primary value chain activities for
Officeworks (your answers must be specific to Officeworks using specific examples and not just use general statements from the textbook)(A couple of sentences for each would suffice)Inbound logistics, Operations ,Outbound, logistics, Service & Support, Sales & Marketing.
Q2. Edith Cowan University (ECU) operates in the tertiary education market in Western Australia. Does ECU have a competitive advantage? Why or why not? (5 marks)
In what way do you think ECU can use Information Systems (IS) do to gain a competitive advantage? (5 marks)
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Q1: How does (or can) Officeworks use information systems in its competitive strategy in the five value chain activities described in question 3 during the lecture (i.e. inbound logistics, Operations, Outbound logistics, Service and support, Sales and Marketing)
Officeworks used supplier expos to tie-ups and engage suppliers and maintained stocks of brands that its customers trusted and wanted to buy. They use front-of-store approach backed up by Wesfarmers’ supply chain for delivering stock to stores, giving them the ability to trade on a lowest prices platform.
Officeworks focus operations using advanced techniques to reduce waste and increased recycling. These include the trial and implementation of LED lighting and voltage optimization.
Office works focused on expanding distribution centers and maintained a fleet of vehicles that expanded with the business size. It offered same-day delivery for items ordered before 11.30 am
Office works aim to be every channel retailer ensuring highest level customer satisfaction with lowest prices every day. Their expenditure is managed by keeping target customers in mind, using advanced analytic tools that provide granular information about customer behavior.
Office works came up with the idea of big spring clean (6th-31st Oct 2012) in partnership with seven west media which hosted office makeover competitions. This content was later distributed online, TV, print media, in-store seminars as well as Social Media. Interactive mobile apps further supported this campaign to reach 5 MN plus Australian. They have their own dedicated blog sites (https://blog.officeworks.com.au/) that shares useful stuff and attracts a large audience.
There are also hosting events like “the small business coach' for promotions.
June 15th, 2015 Russell street store opened first 3 D experience center where the customer can have a ‘mini-me’
