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Task
Proceed according to the following instructions
Write a literature review for your article of no more than 2500 words related to the research project you chose in your first assignment
Use the title of your study as the title of your assignment, so that the subject coordinator knows which study you are doing.
Your literature review should
Rationale
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The important research questions of the study are,
In a technological era, two Information technology initiatives are at the present top of the mind for the organization across all over the world; cloud computing and big data analysis techniques. Four big data analysis techniques offer the assurance of providing helpful insight that can generate a better competitive advantage, drive better revenue and spark new innovations (Marston, Li, Bandyopadhyay, Zhang, & Ghalsasi, 2011). Moreover, as a delivery model for information technology, service, cloud computing has a tendency to improve organizational productivity and agility while enabling reducing cost and greater efficiency.
According to Hardiman, (2013), Cloud Computing standardizes big data and reveals that every organization can nowadays continue their work with shapeless and unstructured information, data etc.at a large scale. He further has informed that the cloud computing technology can easily now managed massive data set very quickly and without any hazards (Hardiman, 2013).
This research work is an effort to show the effectiveness of the cloud computing and the big data for the organization to make money. The literature review clarifies the efficiency and importance of the cloud computing and the big data analysis with the help of several kinds of research done by another researcher. This piece of study contributes to analyzing the effectiveness of the cloud computing and big data analysis critically by discussing them briefly.
Big data analysis is seen as both an enhancer and successor of long-established data analytics, yet in the current literature review, big data analysis is to be defined in terms of value creation. Distinguishing theories on the value creation are to be used that helps the organization to perform successfully. Now the aim of the organization is to generate more profit with better advantages over the competitors; thus with the help of cloud computing and big data technology, they try to achieve the same objective and goal; reduce costs, increase revenues, or both (Agrawal, Das, & El Abbadi, 2011).
Utilizing big data analysis or enormous information examination, a business can remove usable data out of vast, unpredictable, interconnected and shifted dataset, prompting critical bits of knowledge, (for example, the condition of the business and client conduct). Deloitte gauges that in the year of 2012, approximately more than in ninety percent of Fortune 500 companies will probably have some enormous information related activities for promoting an increment of industry incomes up to approximately $1-$1.5 billion (Lee & Steward, 2012). Investors are sponsoring high information ventures with subsidizing rounds of over $50 million. At the same time, governments are also financing in open information and colossal information investments (Harris, 2012).